Passionate experts.

Passionate experts.

Betsubara is powered by a diverse team of cultural enthusiasts, travel specialists, and local experts with an unparalleled love for Japan. Our team blends the expertise of long-term residents, native Japanese, and global aficionados to craft tailored recommendations for travelers seeking authentic and extraordinary experiences.

We bring a deep-rooted understanding of Japan’s culture, art, and lifestyle, ensuring that every suggestion reflects the unique charm and beauty of this incredible country.

Whether you’re exploring hidden wellness retreats, diving into vibrant art scenes, or venturing to Japan’s untouched landscapes, we are here to guide you every step of the way.

Assisted in curating 100+ itineraries, helping travelers uncover Japan’s most authentic experiences.

Assisted in curating 100+ itineraries, helping travelers uncover Japan’s most authentic experiences.

Assisted in curating 100+ itineraries, helping travelers uncover Japan’s most authentic experiences.

Assisted in curating 100+ itineraries, helping travelers uncover Japan’s most authentic experiences.

Advised on 50+ bespoke cultural journeys, from culinary adventures to wellness retreats.

Advised on 50+ bespoke cultural journeys, from culinary adventures to wellness retreats.

Advised on 50+ bespoke cultural journeys, from culinary adventures to wellness retreats.

Advised on 50+ bespoke cultural journeys, from culinary adventures to wellness retreats.

Facilitated access to rare artworks and unique crafts, connecting collectors with Japan’s finest galleries and artisans.

Facilitated access to rare artworks and unique crafts, connecting collectors with Japan’s finest galleries and artisans.

Facilitated access to rare artworks and unique crafts, connecting collectors with Japan’s finest galleries and artisans.

Facilitated access to rare artworks and unique crafts, connecting collectors with Japan’s finest galleries and artisans.

Partnered with 100+ trusted local experts, ensuring exceptional recommendations for cultural, art, and lifestyle experiences.

Partnered with 100+ trusted local experts, ensuring exceptional recommendations for cultural, art, and lifestyle experiences.

Partnered with 100+ trusted local experts, ensuring exceptional recommendations for cultural, art, and lifestyle experiences.

Partnered with 100+ trusted local experts, ensuring exceptional recommendations for cultural, art, and lifestyle experiences.

Curated a 200+ paged, Luxury Travel Guide on Tokyo with 5,000+ copies sold in the first year.

Curated a 200+ paged, Luxury Travel Guide on Tokyo with 5,000+ copies sold in the first year.

Curated a 200+ paged, Luxury Travel Guide on Tokyo with 5,000+ copies sold in the first year.

Curated a 200+ paged, Luxury Travel Guide on Tokyo with 5,000+ copies sold in the first year.

Our Name

Betsubara” (別腹) is a delightful Japanese expression meaning “another stomach”—a playful way to describe always having room for dessert, no matter how full you feel. This perfectly captures the spirit of our brand: the joy of indulgence and the thrill of endless discovery. At Betsubara, we believe there’s always room for more—more exploration, more hidden gems, more unforgettable moments. Our philosophy invites travelers to go beyond the familiar, savor unique flavors, and uncover Japan’s best-kept secrets with curiosity and delight.

Betsubara

Your gateway to Japan. Discover the people, places, and traditions that make Japan unforgettable.

Betsubara 2025, all rights reserved

Betsubara

Your gateway to Japan. Discover the people, places, and traditions that make Japan unforgettable.

Betsubara 2025, all rights reserved

Betsubara

Your gateway to Japan. Discover the people, places, and traditions that make Japan unforgettable.

Betsubara 2025, all rights reserved

Betsubara

Your gateway to Japan. Discover the people, places, and traditions that make Japan unforgettable.

Betsubara 2025, all rights reserved